Toying with the idea of launching your own private label cosmetics line? Then you’ve come across the right article!
With forty years of experience as a private label cosmetics manufacturer and skin care products, we’ve had our share of learning lessons, which have provided us with unparalleled wisdom that we pass along to our clients.
Here are five key insights worth knowing:
Brand loyalty drives consumers to buy private label cosmetics products, not just price
It used to be that private label products were purchased solely for being the cheaper option. Retailers like Target, CVS, and Sephora have harnessed their brand loyalty to increase sales by offering private label products. In fact, the Sephora leverages its private label, called the Sephora Collection, by offering free product samples through its customer loyalty program. Sephora also positions its product line prominently in the store.
Quality of products can vary by private label cosmetics manufacturer
It’s important to consider the quality of private label products you choose because it will directly impact how consumers view the quality of your brand. If customers are displeased with your product, it could deter them from purchasing a new product of yours in the future. Consider your price positioning and target market when manufacturing private label cosmetics.
Many private label manufacturers can create high-quality cosmetics at affordable prices
It’s often cheaper to test out new cosmetics through a private label cosmetics manufacturer
Cosmetics companies often turn to private label manufacturers when testing new products in order to reduce financial risks when expanding a product line. Outsourcing to a manufacturer allows a company to have greater agility in making changes to their product. Manufacturers can provide tailor-made at a lower cost. If the product needs to be altered, manufacturers have the supplies and resources to make the changes quickly.
Private label cosmetics manufacturers are often industry experts
Since manufacturers work with a variety of clients, they’re acutely aware of important industry trends and best practices for production and marketing. Choosing to work with a private label cosmetics manufacturer will allow you to outsource a significant amount of your production and operations to industry specialists. Let’s say you want to create your own private label skin care line, your manufacturing partner can recommend the best formula to use based on their experience. They can also create a packaging design that rivals that of your competition.